South Korean cosmetics brand HERA is stepping up on its global expansion starting from a recent debut in Japan, where it has launched several exclusive products catered to local consumers’ preferences.
South Korean cosmetic giant Amorepacific announced Thursday that its high-end cosmetic brand Hera has entered the Japanese market. Riding on the global popularity of brand ambassador Jennie from Blackpink, Hera has been gaining traction in the global market, with its leading Black Cushion foundation logging over 8.56 million combined domestic and international sales. At the end of August, a pop-up store was launched .
Seoul [South Korea], August 19 (ANI/Global Economic): She is Korea's first virtual influencer, Rozy (22). There is a huge Rozy syndrome in overall retailing industries including food, fashion and beauty industry.
She is Korea first virtual influencer, Rozy (22). There is a huge Rozy syndrome in overall retailing industries including food, fashion and beauty industry.
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