Yggdrasil signs first retail deal with Veikkaus
22nd December 2020
| By Richard Mulligan
Yggdrasil has entered the retail segment for the first time through a new deal with Finnish operator Veikkaus.
The online gaming solutions provider will repurpose and provide slot games for the Veikkaus retail estate in Finland over Veikkaus’ proprietary Video Lottery Terminals (VLT). Yggdrasil already supplies Veikkaus with slot content in the online channel.
Yggdrasil’s first retail games are expected to go live in Finland with Veikkaus across their retail network in the middle of next year. The supplier said an early proof of concept has already been achieved.
Veikkaus is Finland’s state-owned operator with a GGR of €1,691m in 2019. In collaboration with Veikkaus, Yggdrasil will repurpose and provide slot games for the Veikkaus retail estate in Finland over Veikkaus’ proprietary video lottery terminals (VLT’s). Yggdrasil already supplies Veikkaus with slot content in the online channel. Yggdrasil’s first retail games are expected to go live in Finland with Veikkaus across their retail network in the middle of next year in full compliance with Finnish regulatory requirements. An early proof of concept has already been achieved. Bjorn Krantz, chief of global market operations at Yggdrasil, said: “We are delighted to extend provision of gaming content to Veikkaus in their retail environment. Expansion of partnership into retail fits perfectly into our own and Veikkaus omni-channel strategy, were we effectively can scale business operations, drive improved total player value and content familiarisation.
The collaboration will consist of the Cherry AB subsidiary
repurposing and providing slot content for the Veikkaus retail estate in Finland over the Helsinki-based gambling company’s proprietary VLTs (video lottery terminals).
VLT distribution:
Jan Hagelberg said…
“While known for being an operator that delivers top-notch player protection ecosystem and a full portfolio of casino, betting and lottery games in all channels, Veikkaus is also a technology company with fully integrated
proprietary gaming platform and product suite with integrated omnichannel solution.
“So far, the retail VLT distribution has been
dedicated to our in-house content only, but we are now ready to host a technical pipeline that enables trusted online partners and 3rd party studios to supply their games to our retail customers.