details next. and a mexican journalist is asking for asylum in the u.s. after he says drug cartel leaders have threatened to kill him because of his news reports. the news nation is back in three minutes. time for the your business entrepreneur of the week. laurie had an aha moment when a friend lost her cell phone. she and husband henry invented the zom, a wireless leash. they applied for the 2010 consumer electronics show innovation award, won, and were the hit of the convention. just one bite opens a world of delight. a flavor paradise of delicious fishes friskies seafood sensations. feed the senses.
plus, a possible breakthrough in the 2007 disappearance of madeleine mccann. time for the your business entrepreneur of the week. lori pennax had an aha moment when her friend lost her cell phone. they designed this zom. for more, watch your business sunday mornings at 7:po on msnbc. when i grow up,
mcdonald s and the suspect taken into custody. we re going to go for a break. we ll be right back. 0 time for your business entrepreneur of the week. lori had an aha moment when a friend lost her cell phone. she and husband henry invented the zom, a wireless leash. they applied for the 2010 consumer electronics show innovation award, won and were the hit of the convention. for more, watch your business sunday mornings at 7:30 on msnbc. [ male announcer ] in the event of a collision, the smartest thing you could do is cut the fuel supply. .unlock the doors, and turn on the hazard lights. or better yet, get a car that automatically does it for you.
years. but for one oklahoma tech company, it took just months. how? one part inspiration, one part sheer force of will. the people behind the zom took their idea for locating a lost cell phone and turned it into a ces success story like no other. one year ago, laurie pennic, mother of three, and an entrepreneur with what she knew was a great idea was packing her bags to go to the consumer electronics show, or ces for the very first time. i love technology and love gadgets, so i would watch it every year and think, that would be so incredible to get to go to ces. just a few months before, laurie had an oprah-induced epiphany while she was on the treadmill. one of my girlfriends called me and said her husband had lost
come up with a great way to protect that investment. this is something called the zom. you attach this to your key chain. it s got this big z on it. attach to it your key chain and no kid goes very far without their that s for sure. cell phone. attached to it. what happens is if you go out without your phone, this will beep. i m going to hand this off to our stagehand jim. he s going to run off and we re going to see what happens. run, jim, run far! it also acts as a personal protector. if you re walking on campus and you feel unsafe, you can set this off and an alarm will sound to call for help. so there s never an excuse to lose the phone. you can never lose your phone. and right when here jim has now gone out of range. [ alarm beeping ] if i walk out the door thank you. if i walk out the door, i left my phone! or consequently if you leave your keys. as much as those things cost you don t want to lose them.