Surabhi
Mumbai |
Updated on
March 12, 2021
The popularity of Corona Kavach and Corona Rakshak has also given another boost to sachet-size insurance products. - Getty Images/iStockphoto
The popularity of Corona Kavach and Corona Rakshak has also given another boost to sachet-size insurance products. - Getty Images/iStockphoto×
Companies designing targeted policies at premiums starting as low as ₹200
Amidst muted sales and low penetration, insurance companies are taking a leaf out of the FMCG playbook and introducing sachet-size products at low premiums to get more people to purchase cover.
The popularity of low-premium Corona Kavach and Corona Rakshak against Covid-19 has given a boost to sachet-size insurance products.