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After Almost 250 Years, Birkenstock Has Found Its Cool

Birkenstock just hit a market capitalization of $7.5 billion and has one of the hottest products of the season. We break down how the German footwear brand has gained immense popularity.

Birkenstock shoes soar in popularity over the years, seen in hospitals, on runways and in Barbie movie

Birkenstock has seen increases in the popularity of its brand over the years, with its various shoe styles appearing in places ranging from hospitals and fashion runways to the "Barbie" movie.

Birkenstock shoes in hospitals, on runways and in Barbie

Birkenstock has seen increases in the popularity of its brand over the years, with its various shoe styles appearing in places ranging from hospitals and fashion runways to the "Barbie" movie.

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