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11 things we heard at Google s Measurement & Effectiveness Summit

11 things we heard at Google s Measurement & Effectiveness Summit
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United kingdomCity ofPeter grantHannah walleyJohn lewisSarah byrneBiren kalariaRichard wheatonNadia sotiropoulouVanisha vaghelaShari clearyPaul stringerEffectiveness summit

Embrace, invest & evolve: marketing leaders who seize AI at scale will get the edge

Embrace, invest & evolve: marketing leaders who seize AI at scale will get the edge
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United kingdomEloi casaliBiren kalariaAlicia harknessGoogle kalariaGoogle united kingdomDrum predictionsJellyfish unitedConsent modeEnhanced conversions