11th December 2020
Birds Eye has taken a step closer to achieving its sustainability targets by moving to recyclable packaging on some of its frozen vegetable products.
As part of a phased approach across December and the start of 2021, the company claims the update will remove 379 tonnes of plastic and will be the start towards ensuring all of the brand’s vegetable lines having recyclable packaging.
Jess Ali, Senior Marketing Manager Vegetables at Birds Eye, said: “Shoppers are increasingly looking for brands that are making a positive difference on issues they care about, and we’re committed to ensuring all of our vegetable lines will have recyclable packaging by the end of 2022. The new packaging across our Natural Vegetable and Peas portfolio will make a significant difference to our sustainability commitment by removing approximately 379 Tonnes of non-recyclable material from the market annually.