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CMO s top 8 martech stories for the week - 22 April 2021

CMO s top 8 martech stories for the week - 22 April 2021 All the latest martech, customer and adtech news from NICE, Phrasee, Qualtrics, Pegasystems, Birdeye, Signifyd, Wyng and GumGum NICE launches CXone Expert Data analytics outfit NICE, has launched CXone Expert, following the acquisition of MindTouch, cloud-based knowledge management software for customer experience. CXone Expert is an artificial intelligence (AI)-powered knowledge management solution that reduces friction by projecting personalised content to customers seeking self-service while injecting crucial insights throughout the customer journey. CXone Expert brings self-service experiences through the digital channels, from mobile applications and search engines to chatbots and websites by surfacing relevant content. The solution provides a seamless experience all the way to human assistance by giving agents the full context and power to see the customer’s journey and create an intelligent, constructive conver

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