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Raheem Akingbolu The Vice Chairman of the Troyka Holdings Limited, Mr. Jimi Awosika, has advised advertising practitioners in the country to always put their intellect to task in order to bring about effective marketing solution. Awosika gave this advice while speaking as a guest speaker at the Advertising Practitioners Council of Nigeria (APCON) graduation ceremony for the Professional Diploma in Advertising and Induction Ceremony for the newly registered practitioners in Lagos. Speaking on how to be outstandingly successful in marketing communications, as a profession in today’s technology disrupted world, Awosika posited: “Periodic admission of professional practitioners is the mechanism on which the sustainability or decline of institutions hinge, much like birth to families keep the human race going.”

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