Unfold launches lightweight, link-centric profiles called Bio Sites
Unfold, the social media startup acquired by Squarespace last year, is launching a new tool for users to share all the links that are important to them.
This is the first step Unfold has taken beyond its story-format authoring tools. Co-founder Andy McCune told me that the team has a bigger vision now just as Squarespace has become “the all-in-one platform for your web presence,” Unfold aims to become “the all-in-one platform for your social presence.”
“We’re both playing in very saturated spaces with a lot of competitors,” McCune said. “We both stand out because we appeal to the person that cares about design. That’s always been the North Star.”