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- advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch this show. [slowly building orchestral music] - this is the week when the major broadcast networks unveil their fall lineup of shows, and every executive in hollywood knows how well the sopranos is doing on cable, which is a network problem. - i think hbo altered everything for this reason alone, is there were no commercials. - we are dependent on sponsors. there is so much we can do in terms of language, in terms of violence, and in terms of sex. - to a large degree, a lot of executives we
you realize we ll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that s familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any taboo that you wouldn t break? - not if there was a funny idea. - what is wrong with you? - there s so much different storytelling - and so many different stories being told - about so many different people. - i don t think dramatic series television has ever been stronger. - there s no longer this theory of what - popular entertainment must be. - incoming! - who are the heroes? the people who watch
[distant sobbing and screaming] [screaming] - excuse me. - this was one of my first and maybe it was my first binge show, which was long enough ago that it was all on somebody had recorded it on vcr. - have you been watching mrs. romano? - yeah. i ve been watching her all night. are you thinking what i m thinking? both: casket climber. - [gasps] - i want to go with you! - mrs. romano, mrs. romano! - i want to go with you! - whoa, whoa, whoa, mrs. romano. - there s a whole new level of something going on on television. it was grittier than most shows you d ever seen before, and yet something magical about it. - i think what our strategy at hbo was, in terms of audiences: not everybody has to watch a show. - [yelps] [percussive music] - but if we have different shows for different people.
- alan ball comes up with a show with a perfect structure. each episode starts with the death of a character, and then that character s death is dealt with in a local family funeral home mortuary. [distant sobbing and screaming] [screaming] - excuse me. - this was one of my first and maybe it was my first binge show, which was long enough ago that it was all on somebody had recorded it on vcr. - have you been watching mrs. romano? - yeah. i ve been watching her all night. are you thinking what i m thinking? both: casket climber. - [gasps] - i want to go with you! - mrs. romano, mrs. romano! - i want to go with you! - whoa, whoa, whoa, mrs. romano. - there s a whole new level of something going on on television. it was grittier than most shows you d ever seen before,