The digital journey of stc
Topics
Courtesy of stc
The Inside the Mind of the CEO interview series explores a wide range of critical decisions faced by chief executives around the world. For more insight, see PwC’s CEO Survey.
In Saudi Arabia, any resident signing up for mobile phone service is probably doing so through stc, the preeminent provider in the country and a formidable player throughout the Middle East. Group CEO Nasser Bin Sulaiman Al-Nasser, who is stepping down in March 2021, has led the company through the pandemic, when traffic on the stc network suddenly increased far beyond precrisis forecasts. Demand for distance learning, for example, grew by up to 1,000 percent after the pandemic struck.