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JUST Water launches integrated campaign via M&C Saatchi Fabric
December 15, 2020 10:35
JUST Water is encouraging Australians to switch away from plastic water bottles, in a new integrated campaign for its water which comes in a plant-based carton.
The campaign, developed by M&C Saatchi Fabric, aims to raise awareness around the million single-use plastic water bottles purchased every minute globally, a number that is predicted to rise by 20% next year.
JUST uses plant-based packaging thus creating 50% less carbon emissions compared to plastic bottles. The brand launched in Australia in 2019.
JUST co-founder Jaden Smith said that the brand stemmed from the belief that one carton may not save the world, “but it’s just the start”.