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Omnicom Media Group and Albertsons Media Collective Partner to Deliver Holistic Video Planning and Attribution Across Linear and Streaming Channels

Omnicom Media Group and Albertsons Media Collective Partner to Deliver Holistic Video Planning and Attribution Across Linear and Streaming Channels
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

United statesJohn leeKristi argyilanMegan pagliucaJim kellerParty clean room connectionsAlbertsons companiesRetail media for the albertsons companiesWarner brosOmnicom group incOmnicom media groupMedia groupAlbertsons media collective partnerDeliver holistic video planningAttribution across linearAlbertsons media collective

Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for Advertisers

Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for Advertisers
streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.

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Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration

Chicago, IL, June 16, 2023 (GLOBE NEWSWIRE) Circana, formerly IRI and The NPD Group, today announced two new media solutions partnerships formed to increase the effectiveness of marketing campaigns.

United statesNoel mcmichaelAmy marenticLee graham circanaData cloudData clean roomSnowflake dataCommercial cloudBill strattonGlobal industryGraham circanaNation world

Stock Market | FinancialContent Business Page

Stock Market | FinancialContent Business Page
financialcontent.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialcontent.com Daily Mail and Mail on Sunday newspapers.

United statesAmy marenticLee graham circanaNoel mcmichaelData cloudData clean roomSnowflake dataCommercial cloudBill strattonGlobal industryGraham circana

Nielsen introduces Media Data Room

Audience measurement, data and analytics specialist Nielsen is introducing Nielsen Media Data Room (MDR), a cloud-based platform designed to modernise the way t

Srini varadarajanUs nationalPanel nationalNielsen media data roomMedia data cloudNielsen respondent level dataChief technology officerMedia data lakeBill strattonGlobal headIndividual commercial