A promise made between leading Asian film producer Bill Kong and the late Canto-pop super star Anita Mui will soon be fulfilled. Kong’s Edko Films has .
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NEW YORK and SHANGHAI, March 9, 2021 /PRNewswire/ On the heels of a record breaking Chinese New Year, IMAX (NYSE: IMAX), IMAX China (HKSE: 1970) and Broadway announced an agreement of four new IMAX theaters across several iconic locations in downtown Shanghai, including One East, located in the heart of Huangpu Riverside, the first flagship property managed and operated by Brookfield Properties in Shanghai.
The deal will bring four new cutting-edge IMAX® with Laser systems to key commercial locations in one of the country s most successful theatrical markets. It also marks an expansion of the longstanding partnership between IMAX and high-end exhibitor Broadway, which currently includes IMAX screens across eight of Broadway s top-performing theaters in China. With the new agreement, IMAX s theatre network in China has developed to nearly 1000 total screens, including 248 in backlog.
Imax to Open Four Theaters in Shanghai With Broadway Group (EXCLUSIVE)
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Giant-screen cinema company Imax and Greater China exhibition company Broadway have struck a deal to build four additional Imax theaters in mainland China’s biggest city Shanghai. The agreement means that Imax is on course to have close to 1,000 venues in operation in mainland China.
All four downtown Shanghai sites will adopt top-end laser technology. They include One East, a flagship mixed use property owned and operated by Brookfield Properties that is set to open later in 2021.
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Broadway, affiliated to Bill Kong’s Hong Kong-based Edko distribution and exhibition group, now operates 436 screens in 52 complexes in China. Broadway has eight Imax theaters in some of mainland China’s top markets, including Shanghai, Shenzhen, Guangzhou, Hangzhou and Chongqing.
IMAX And Broadway Sign New Four-Theatre Deal Across Several Iconic Locations In Shanghai prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.