he will value every minute of it. reporter: bill is the man launching obama 2.0 at the midpoint of his first term. a devoted patriot, my friend, bill david, to serve as my chief of staff. reporter: daley s first priority to get focused on jobs. i think he will help bring real focus to the economy, the issue for the next two years. i think the president has to focus on that. reporter: top aides say the theme is creating jobs and promoting american come pettiveness, the point her hammered again and again during chinese president s hu jintao s president. we want to sell you all kinds of stuff. we want to sell you planes, we want to sell you cars, we want