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Eid has ceased to be a business opportunity as the fall in liquidity and inflation has seriously crippled the purchasing capacity of the consumer. The politics and the pandemic is adding to the retail mess that is already facing serious competition from the online, reports
Ibtisam Fayaz Khan
A Kashmiri girl decorating her hands with the henna ahead of the Muslim festival of Eid-Ul-Azha, being celebrated in Kashmir on July 21, 2021. KL Image: Bilal Bahadur
Eid in Kashmir, like the rest of the world, is not a matter of faith alone. It is a roaring business, too. For one or the other reasons, the last four Eid festivals, starting in 2019, were seriously impacted in Kashmir. The continuous recession in the Kashmir markets details the costs. As the customer capacity got compromised, the market viability took a hit.