. i ve always been an avid bike rider and i unfortunately got a lot of flat tires. and i didn t want to throw the tubes away so i made collars and leashes for my dogs. i had been making the product for a few months giving them to friends and a couple stores started to call and ask if they could stock my product. within four months of starting the company, i quit my job at nike and went full time. we used recycled bike tubes in our collars and leashes and bowls and pouch, which is a pickup bag holder. it s important for us to use inner tubes because there are a billion tubes made each year and most go into a landfill. the process of making dog collars is actually pretty intense. the rubber has to be sorted and