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India records 200% hike in time spent on lock-screen content consumption: Glance
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There has been a 200 per cent increase in the time spent on mobile lock screens in the past one year while an average user spends at least 25 minutes to consume content on Glance every day, a report said on Thursday.Glance is the world s first .
Roposo Powers The First Ever Virtual Femina Miss India
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In its first ever entirely virtual pageant, VLCC Femina Miss India 2020 partnered with by India’s leading short-video sharing app Roposo, in its endeavour towards providing aspiring contestants a platform to compete and win the title of their dreams. Roposo which is owned by Glance, a mobile-only lock-screen based content delivery platform, played an important role in helping the contestants participate in the beauty pageant. From enabling them to share their videos with the organisers at just a touch of a button using its platform to helping state winners during their grooming and training sessions, Roposo played a nuclear role in making the pageant a success. Among others, it also made the relevant content available to the contestants including modules on Q&A, rampwalk and inspirational videos from previous winners.
Glance communicates exciting possibilities of content delivered on lock screens in new campaign
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Campaign unravels that otherwise unutilised lock screens can deliver users on smartphones.
25 Jan, 2021 - 11:42 AM IST | By indiantelevision.com Team
Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign is brought alive with vibrance, which is intrinsic to the brand, by several well-known names in the world of entertainment and sports.
The light-hearted campaign co-relates ‘Glance’ with familiar words and their quirky representations, in a way that India can relate. The tagline “Bar Bar Dekho” is to signify how as users we keep discovering more and more on our phones which get further amplified by the lock screen of smartphones, as in this case. The faces of the campaign have been c
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