After launching several international luxury beauty brands like Bobbi Brown, SmashBox in India, Shoppers Stop, through its subsidiary Global SSBeauty Brands, has launched the French brand Nars Cosmetics in India. Biju Kassim, Customer Care Associate and CEO of Beauty, at Shoppers Stop, spoke to Businessworld, sharing what adding another luxury brand to its kitty means for Shoppers Stop and how a brand like Nars will add to Shoppers Stop’s overall market share, , Nars cosmetics, shoppers stop, New Launch
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India is witnessing an influx of global beauty brands, probably the most in a year as per industry executives, as they target the country with the largest population of young people and increasing disposable income for their next phase of growth.
India is experiencing a surge in global beauty brands targeting the country, thanks to its growing population of young people with increasing disposable income. As China s biggest beauty market is affected by economic headwinds, companies are beginning to turn their focus to India, which is projected to reach $17.4 bn in the beauty industry by 2025. Brands are embarking on a retail expansion push, and global funds are seeking opportunities to invest in beauty start-ups.
Nykaa: India is experiencing a surge in global beauty brands targeting the country, thanks to its growing population of young people with increasing disposable income. As China s biggest beauty market is affected by economic headwinds, companies are beginning to turn their focus to India, which is projected to reach $17.4 bn in the beauty industry by 2025. Brands are embarking on a retail expansion push, and global funds are seeking opportunities to invest in beauty start-ups.