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Sneaker Industry Report Q1 2021: Nike Moving at Warp Speed
Nike Is Moving at Warp Speed to Kick-Start 2021
Highsnobiety
If you thought sneaker releases were going to slow down any time soon, our Q1 2021 report is here to prove otherwise, and also educate and inform. After a very tough year for most of the world’s industries, it’s still unclear exactly how the Coronavirus pandemic will continue to impact the fashion industry.
E-commerce has seen a huge boom over the past year, with sporting goods benefitting in particular. According to the US Census Bureau, Americans spent $791.7 billion on e-commerce in 2020. That’s 32.4 percent more than 2019’s figure, meaning that e-commerce made up 14 percent of all retail sales (up from 11 percent the previous year).