are questions about whether lic s reliance on agents is still relevant when new are going digital. fin still relevant when new are going digital- still relevant when new are going digital. on the margin front it will going digital. on the margin front it will be going digital. on the margin front it will be hard - going digital. on the margin front it will be hard for - going digital. on the margin front it will be hard for lic. front it will be hard for lic to compete if they continue to stay to compete if they continue to stay with to compete if they continue to stay with the distributor modeh stay with the distributor model. so they will have to kind model. so they will have to kind of model. so they will have to kind of really innovate as a company kind of really innovate as a company and become more relevant company and become more relevant for what the insurance market relevant for what the insurance market could be tomorrow. india s market could be tomorro
ust bu appeal. translation: people to just buy lic appeal. translation: people to just buy lic policies appeal. translation: people to just buy lic policies as just buy lic policies as insurance, they do it for investments as well, for their kids education or weddings. they trust their life savings with lic. fist they trust their life savings with lic. ., ~ :: i: they trust their life savings with lic. ., ~ iii: , ., with lic. at over $500 billion, lic s assets with lic. at over $500 billion, lic s assets are with lic. at over $500 billion, lic s assets are easily - with lic. at over $500 billion, lic s assets are easily biggeri lic s assets are easily bigger than the gdp of several countries, and it has sold about 280 million policies, thatis about 280 million policies, that is four times more than the entire population of the uk. for many indians, a policy from lic is a rite of passage, the first thing they buy after getting a job for instance. in fact, according to