Mountain Scene
By GUY WILLIAMS
A large digital billboard proposed for the side of Queenstown’s Crowne Plaza hotel has attracted nearly 50 submissions.
As revealed in Mountain Scene on March 11, the 34 square metre billboard will display advertising aimed at pedestrians and motorists heading west on Shotover Street.
The vast majority of submissions on Bigavision Ltd’s resource consent application to Queenstown’s council are strongly opposed, variously labelling the billboard ‘‘offensive’’, ‘‘a monstrosity’’, ‘‘dangerous’’, the ‘‘thin edge of the wedge’’, and likely to ‘‘destroy the character of Queenstown’’.
Billboard messages would change at least every 60 seconds, but not feature flashing images or animation.
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