Skepta: "I’ve Done It Before, and I’m Ready To Do It at PUMA": In a world exclusive, Hypebeast speaks to the multifaceted grime OG to discuss his new PUMA deal, culture, and London representation.
Skepta is taking his talents to the sportwear industry with what seems to be more control. His Big Smoke Corporation has inked a new deal with Puma. As per Complex the London talent is about his business; figuratively and literally. On Wednesday, September 7 he announced that his Big Smoke Corporation is now in contract with […] The post Skepta’s Big Smoke Corporation Announces Partnership With Puma appeared first on The Latest Hip-Hop News, Music and Media | Hip-Hop Wired.
Skepta’s Big Smoke Corporation a multi-faceted services agency launched by the Tottenham grime MC has announced its new partnership with German sportswear.