believes incorrectly price is the way they should make a decision when the truth is people end up buying things they absolutely don t need. i m a big proponent for spending, i have a car being threufrd to me today. i believe people should spend money. rick: what did you get. a porch panamera. rick: drive is in good health is all i can say. you say the shoppers are our own worst enemies. what do we do? how do we keep ourselves from buying in to exactly what the retailers are trying to hook us on? okay, look, the retailers really are not trying to do anything wrong with you, it s the consumers weaknessess to do two things, make a decision on price and they make second purchases to justify the first price. it s almost a phenomenon that all human beings experience. maybe your wife went out to buy