involved to fight karl rove and what we thought was a big nasty strategic machine but turned out to not be exactly that. fairness to them, two quick things on all of the different things you had up on the screen. digital strategy that was out of necessity because we knew we wouldn t have as much as karl rove and the other guys. we needed to spend our money more efficiently. we had great digital strategists and able to get into twitter, facebook, youtube and make a difference with our stuff. second, on their side they had to follow mitt romney s campaign and mitt romney s campaign was all over the map at any given time, advertising on jobs, debt, welfare reform, war on religion. if you re karl rove, where is our lane we re supposed to swim? on the democratic side it was all about the middle class all the time and that s the focus. and attacking mitt romney s record at bain all at time. if mitt romney wins, the