Plenty of people love music, but few take that passion and start a record label.
Desiree Newman grew up with parents who were major fans of hip-hop.
“My dad’s retired Army now, but when we were living in Germany, hip-hop was his connection to America,” Newman recalls. “We were always listening to hip-hop CDs at home and that made me want to know more about the music business.”
The result is Siren Vibes Records, Richmond’s newest record label and an outgrowth of Newman’s virtual internship last year with Warner Music Group as a student at New York University majoring in music business.