you know, the hope for me is that in five years, people go, why was in the heights such a big deal? we have ten latino movies every year now. that would be a dream come true. to be quaint, would be a dream come true. in the heights got good reviews, but sadly it didn t perform well at the box office. the reason i think that happened, it s not really branded like a big global musical, like les miserables or mamma mia. it s not a brand name in that sense. it was a broadway hit. i would hate to think in the heights lack of box office mojo would affect the ability of hollywood people to go for diversity or latino casting. in the heights launched what was of course the latest edition of a 20 year old tribeca festival, co founded by movie legend robert de niro and film producerjane rosenthal.
like a big global musical, like les miserables or mamma mia. it s not a brand name in that sense. it was a broadway hit. i would hate to think in the heights lack of box office mojo would affect the ability of hollywood people to go for diversity or latino casting. in the heights launched what was of course the latest edition of a 20 year old tribeca festival, co founded by movie legend robert de niro and film producerjane rosenthal. they are proud of what they brought to new yorkers. we are the first in person film festival in north america, the first major event in all five boroughs in the city and hopefully we are part of the emotional, joyous, coming out party that celebrates artists and all of our humanity and being a place to gather again.
we have ten latino movies every year now. that would be a dream come true. to be quaint would be a dream come true. in the heights got good reviews, but sadly it didn t perform well at the box office. the reason i think that happened, it s not really branded like a big global musical, like les miserables or mamma mia. it s not a brand name in that sense. it was a broadway hit. i would hate to think in the heights lack of box office mojo would affect the ability of hollywood people to go for diversity or latino casting. in the heights launched what was of course the latest edition of a 20 year old tribeca festival, co founded by movie legend robert de niro and film producerjane rosenthal. they are proud of what they brought to new yorkers.