Downloads
Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing.
Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning.
They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021].
Why drinking non-alcoholic beer is a growing global trend asiaone.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from asiaone.com Daily Mail and Mail on Sunday newspapers.
Downloads
Alcohol is so ingrained in the British psyche that the word ‘sober’ also means drab and reserved. That might soon not be the case, because the way society views sobriety is rapidly changing.
Yes, a new generation of drinkers is moderating alcohol intake or abstaining entirely. But they don’t fit the dour stereotype of teetotallers. They want to party, quaffing sophisticated drinks. They just don’t want to feel rough the following morning.
They’re the people who have helped grocery sales of low & no alcohol surge in value by 25.4% to £164.6m, on units up 22.3% [Nielsen 52 w/e 30 January 2021].
CHICAGO (WLS) It s a growing trend in beverage sales: nonalcoholic beer. Several research firms found sales were up more than 30% last year.
Top-selling brands like Heineken and Sam Adams are in the game. Big Drop Brewing only makes non-alcoholic beer.
The company was founded in London, and here in the U.S., beers are brewed in Chicago.
Big Drop claims to be the world s first craft brewery dedicated to non-alcoholic beer. The founders wanted to create the same styles you can get from microbreweries, like pale ales and stouts, but without alcohol.
In Chicago, the beers are available at Great Central Brewing Co. for curbside pick-up. That s where the beers are brewed.