david athena jones is here with the latest. reporter: donald trump believes voters should choose him to lead the country, but with many companies coming under pressure to ditch him, that success story is getting a bit of a rewrite. after macy s joined the ranks of big companies dumping donald trump over his derogatory comments about mexican immigrants trump is firing back. people can t handle pressure. and that s what they did, they did a total fold. and that s okay with me. that s okay with me. it s a very small business. let them do what they do. i never loved the business with macy s because the retail was in china. reporter: they decided to cut ties with trump after these comments. they are bringing drugs, they are rapists and some are good people. reporter: in light of the statements made by donald trump, which are inconsistent with macy s values we have decided to discontinue our business