just about performing. it will impact his bottom line. call it the business of bruno mars. chief business correspondent christine romans tells us more. reporter: fredricka, bruno mars is taking music s bibbe bi stage and coming off a grammy s win. not bad for 28 years old. bruno mars is going from superstar to the super bowl. born peter hernandez to a musical family in hawaii he started out as the world s youngest elvis impersonator. take my hand reporter: he struggled as a performer. he was dropped from motown records, then changed his business plan and began writing and producing songs for other artists. got nothing on you reporter: his big break came in 2010 doing vocals or two songs he repped write. nothing on you, and