As Vietnam s traditional festival known as Tet draws near, Bia Saigon has joined hands with the government to ensure workers enjoy a happier Lunar New Year.
HO CHI MINH CITY, Vietnam, Oct. 27, 2022 /PRNewswire/ The SMARTIES VIETNAM 2022 jury selected the best and most inventive campaigns of the year after months of due deliberation. In light of their significant influence on the industry, these campaigns are worthy of becoming outstanding case studies for the Modern Marketing community. Industry Awards winners of Smarties Vietnam 2022 A season of fierce competition among the best campaigns. The 9th SMARTIES Awards - the prestigious competition for leaders from brands, agencies, and technology suppliers in Modern Marketing - has a long history of bringing three regional awards (South America, APAC, and EMEA) and ten country awards, including Vietnam. This year, SMARTIES Vietnam 2022 embraced innovation in the screening and assessment process, resulting in a 140% increase in applications over the previous year. The SMARTIES jury selected over 100 outstanding campaigns to compete in the most prestigious prize categories. SMARTIES Vietnam 20
Rewarded for its efforts to deliver on strategy, growth and innovation for clients, Bia Saigon, the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO), brought home multiple successes at the SMARTIES Awards 2022.