Credit:
Ad Council
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May is Asian American Pacific Islander Heritage Month, and Ad Age is spotlighting work from creatives and creators in the industry, beginning with Facebook’s Kay Hsu, head of creative and design, partnerships marketing.
“The most meaningful work I’ve done in my career is easily ‘Fight the Bias’ for Ad Council’s ‘Love Has No Labels,’ which was launched in June 2020 during the first phase of the pandemic,” Hsu writes. “Directed by Emmy-winning director Alan Yang and concepted from the hearts of a few Asian American creatives at Facebook, ‘Fight the Bias’ was our response to the violence and discrimination we were witnessing in our communities.”