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Dubai: The UAE is home to an abundance of natural beauty and plenty of things to do, especially during the winter months. Each of the seven emirates has its own unique gems, whether they are beaches, mountains, desserts or hundred-year-old forts. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, approved the new UAE Strategy for Domestic Tourism that encourages residents to explore in their own backyards. The campaign, dubbed, ‘World’s Coolest Winter’ prompts residents and citizens to explore the hidden gems of seven emirates. The 45-day event, overseen by the Ministry of Economy in collaboration with local tourism entities and supported by the UAE Government Media Office, aims to highlight the major landmarks and attractions that distinguish each emirate and contribute to the UAE as a single destination. The new campaign not only aims to boost domestic tourism but will also attract people to take advantage of attractive offe

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