In the saturated and dynamic landscape of content creation, Rakin Absar is popular for his quirky style, raw humour and even speculations surrounding his sexuality. The content creator juggles various roles in the digital media industry as a comedian, host, marketer, and programme producer.
But what was it like to start as a content-maker when the practice was relatively uncommon? How did the scene start and expand? And more importantly, which platforms have they moved on to, in order to enhance their talents? We sat with some of the pioneers of YouTube content-making, to explore the beginning of it all.