Dive Brief:
Bed Bath & Beyond is offering a limited, same-day delivery promotion for Bed Bath & Beyond and BuyBuy Baby customers, the company said Friday.
The company launched a three-day promotion with Shipt, which began on Dec. 14 and will run through Dec. 16. Free same day delivery will be available on eligible products and orders over $39. Shipt s last-mile service, Shipt Driven, will fulfill the same-day orders.
The retailer is also offering 20% off total purchase on curbside pickup or BOPIS orders from Dec. 17 to Dec. 24, according to the company announcement.
Dive Insight:
The company introduced its same-day delivery service to let customers get last-minute holiday items from home and beat the holiday rush, EVP and chief digital officer of Bed Bath & Beyond Rafeh Masood, said in a statement. Once the promotion period is over, customers will still be able to access the retailer s same-day delivery service for $4.99 on orders over $39, per the announcement.