Shares
Today, vegan brand Beyond Meat and food and beverage giant PepsiCo announced a new joint corporation, The PLANeT Partnership. Through the venture, Beyond Meat and Pepsi will develop, produce, and market plant-based snacks and beverages. “Plant-based proteins represent an exciting growth opportunity for us, a new frontier in our efforts to build a more sustainable food system and be a positive force for people and the planet, while meeting consumer demand for an expanded portfolio of more nutritious products,” Pepsi Global Chief Commercial Officer Ram Krishnan said.
Through the partnership, Beyond Meat will leverage Pepsi’s extensive marketing and production networks while Pepsi can capitalize on the growth of the plant-based industry. “PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance,” Beyond Meat CEO Ethan Brown said.