As a result of the pandemic some businesses have been pressed to discontinue manufacture or sale of products. As a result, in 2020 the use of one or more of the trademarks owned by your business may have stopped. As a general rule, non-use of a trademark for three years will create a presumption of abandonment.
The events of 2020 have posed unique challenges to businesses in the U.S. and globally, testing their ability to adapt to new market conditions, re-evaluate resource allocation and operations, and achieve a steady position of productivity and readiness, amid a frequently-changing legal landscape. The rhythm for business-planning discussions and consideration of the intellectual property (IP) assets to support those plans has been disrupted, and in many instances eclipsed, by the pressure of short-term and immediate business solutions. But before we turn the page on 2020, there is time to take stock of your IP portfolio, including your trademarks, copyrights, domain names and