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May 13, 2021 3:42 pm
Pangaia Selfridges pop-up, by Bevan Roper and Diagon
Following the reopening of non-essential retail in the last month, eco-friendly brand Pangaia took up residence in Oxford Street’s Selfridges store. To ensure an “immersive customer experience”, designer Bevan Roper led the project alongside installation specialists Diagon. Roper says it was refreshing to work with a brand where “sustainability was at the centre”, rather than a token gesture.
Roper’s pop-up space reflects Pangaia’s own environmentally-minded beliefs, with sustainable materials like recycled acrylic used throughout to tell the story of “seven glass houses”. Each “house” references a different kind of structure – for example a greenhouse, to represent nature and growth; a pavilion, to showcase togetherness; and a temple for “meditative” reflection. These structures have been designed to be reusable, and according to the team will be used in different configuratio