The One Club for Creativity kicks off the ONE Asia Creative Awards 2024 with an audacious call for entries campaign from GIGIL Manila. In its fourth year, the ONE Asia Creative Awards continues to celebrate the best creative work of the year from th
Sleepwell is a melatonin supplement brand that helps people achieve deep, quality sleep. However, the years 2020 and 2021 saw the rise of revenge bedtime procrastination. Many young people deprioritized sleep in exchange for more hours of free time late at night, definitely a challenge for growing t
July 23 2021, 10:17 am | BY Kim Shaw | No Comments
GIGIL Philippines has released this spot featuring a ‘manananggal,’ a creature from lower Philippine mythology who cuts her body in half to prey on victims.
In the film, splitting in half doesn’t mean the plate of Mega Tuna would be split for both. Mega Tuna is so delicious, you’ll fight for it, even if it’s with yourself.
The film has chalked up 62K shares, and has been viewed 5.2M times.
December 30 2020, 1:26 pm | BY Kim Shaw | No Comments
GIGIL Philippines has released a second film in their wacky and humorous RC Cola campaign. The way GIGIL set out to differentiate RC Cola in this campaign was to understand the Gen Z drinker, and discover an insight about them.
Because of the introduced sugar tax in the Philippines, RC Cola’s biggest advantage which was that pricing became parity with the competition’s. This meant the brand needed to stand for something stronger in the mind of its target, the Gen Z drinker.
Filipino Gen. Zs live in the moment. They don’t need a litany of reasons before doing something. Just as long as they enjoy doing it, whatever! There doesn’t need to be a reason. And so even RC’s films don’t need to mean anything deep, as the Gen. Z don’t have many reasons for choosing a brand of soda. Whatever, just as long as it tastes good.