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MediaCom bridges media and creative service with Creative Systems launch

MediaCom bridges media and creative service with Creative Systems launch Details 26 April 2021 MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better, said MediaCom in a press statement. 

USA – ethisch umstritten: Forscher erzeugen Mischwesen aus Mensch und Affe

USA – ethisch umstritten: Forscher erzeugen Mischwesen aus Mensch und Affe
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The Right Way to Help Kids With Homework

The Atlantic Focus on prioritization and process, not the assignment itself. Lucy Jones So much of the homework advice parents are given is theory-based, and therefore not entirely helpful in the chaos of day-to-day life. People are told that students should have “grit.” They should “learn from failure.” But it’s hard to know how to implement these ideas when what you really need is to support a kid who has a chemistry test and two papers due in the next 48 hours but seems to be focused only on Instagram. Some parents manage to guide their kids through these moments with relative ease. Others hire tutors. The large majority of us, however, are stuck at home alone, trying to stave off our own breakdowns in the face of our children’s.

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