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Black Friday, the traditional start to the holiday shopping season, may have lost some of its importance for retailers and holds less appeal among deal-savvy consumers.

United statesElijah clarkKristen muellerJoan verdonPamela danzigerForbessatya nadellaTexas christian universityNational retail federationBlack fridayCyber mondayKristen classi zummoHelp shoppers andBetter deals to comeShoppers may bypass blackHoliday shopping