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Singapore-based sensitive skin brand Two Halves is ready to shake off the COVID-19 impact with new products and a renewed focus on building brand awareness and online distribution in the new year.
Two Halves was founded by a mother-daughter duo with a strong background in the beauty industry.
Jo Yong was formerly with the Estée Lauder Companies, where she held key roles in brands such as Estée Lauder, Origins, Bobbi Brown and Tom Ford. Her daughter, Ashely Yong, was also involved in the company before she moved to banking.
The brand debuted exclusively with Singaporean multi-brand beauty retail outlet Novela in October 2019, three months before it launched online on its website.