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Betts expands sustainable range as it attracts new customers
By Imogen Bailey | 9 April 2021
Betts has expanded its environmentally sustainable shoe brand Zeroe, with the launch of a new men s shoe range.
Following the successful launch of the women s Zeroe collection in October 2020, Betts has introduced its first men s collection using eco-friendly materials.
Betts Zeroe range incorporates algae biomass material Bloom in the soles, uses recycled fabric for the uppers as well as water-based glues.
The men s range forms part of Zeroe s autumn/winter launch, which also contains new women s styles.
Betts Group CEO Todd Wilner said the brand has brought the business new customers.