Reliance Brands-owned Hamleys has opened its first exclusive store in Italy in collaboration with franchisee GIOCHI PREZIOSI S.P.A (GP). The store, located in Milan, spans 13,300 square feet and features a red and white interior. Hamleys, which was acquired by Reliance Brands in 2019, plans to establish itself as a focal point in Milan and will also open a flagship store in Rome. The iconic toy retailer currently operates in 15 countries with 191 stores worldwide.