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Lead Generation Smackdown: Which Method is Best? By Dylan Brooks, Lead Digital Marketing Account Manager | March 4, 2021
Leads.
They’re an insurance agency’s lifeblood.
Loyal customers and strong relationships with carriers can help your agency operate day-to-day. But, they won’t set you up for the future.
The revenue from your existing customers isn’t everlasting because no one retains 100% of their clients. The policies you write from referrals can buffer against the eventual revenue hit from lost clients, but they won’t help your agency grow.
To grow and thrive, you need new business. And, to get new business, you need leads.