Shrinkflation and skimpflation explained: Which? reveals the food and drink that have decreased in size or quality but gone up in price, from PG Tips tea bags to Yeo Valley butter.
An investigation by the consumer group Which? has found that a large number of popular brands have been hit by this sneaky - but not illegal - form of inflation
For its new documentary Less For More: The Truth About Food Prices, Dispatches has looked how inflation in supermarkets over the last two years has transformed the food we buy
Channel 4 s Dispatches accused food firms such as Ella s Kitchen and Jacobs and supermarkets including Tesco and Morrisons of the practice called skimpflation .