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The Coca-Cola system in Thailand, comprising ThaiNamthip Ltd., Haad Thip Plc, and Coca-Cola (Thailand) Ltd., is strengthening its leadership in the sparkling beverage market with the unveiling of a new recipe and new look for Coke Zero Sugar. This allows Thai consumers to get the great taste and refreshment that is ever closer to the iconic Coke Original Taste, but with no sugar or calories. The launch of the new Coke Zero Sugar will be supported by a global campaign called Best Coke Ever? allowing consumers to experience the drink through 360-degree marketing activities. Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar and Laos, said: The growing trend in zero-sugar beverage consumption among Thai consumers evidenced by the rapid growth at 21.2% compared with 2019[1] shows that people want more drinks that taste great but have less or no sugar and fewer or no calories. We ve continued to innovate on this front and we re excited to bring this latest Coke Zero Sugar

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