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Teens Designs To Hit Best Buy Store Shelves
WASHINGTON (dpa-AFX) - Best Buy said it is partnering Popsockets to bring products designed by teens from the company s community programs to its store shelves.
The electronics retailer will sell the teen-designed PopGrips in its stores as part of its Black History Month campaign.
The campaign is intended to celebrate and encourage young artists, while highlighting the crucial need for opportunity and change in an industry where only three percent of designers are Black.
According to Best Buy, four up-and-coming artists from the company s Teen Tech Center network were paired with designers at PopSockets, who served as the teens mentors throughout the process.