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Etihad nominated in two categories at Transform Awards
ABU DHABI, 3 hours, 26 minutes ago Etihad Airways, the national airline of the UAE, was nominated in the ‘Best use of Audio Branding’ and ‘Best Brand Experience’ categories at the Transform Awards in Dubai, a global event that recognises excellence and rewards innovation in branding. Created in partnership with leading sonic branding agency, Sixième Son, Etihad is the first airline in the Middle East to develop a robust sonic identity. It expands across the full suite of the airline’s internal and external touchpoints to deliver a consistent experience and drive brand recognition.
The New Zealand herald front page last Monday.
Photo: PHOTO / RNZ Mediawatch
Last week, the ‘Unite to Fight Covid-19’ ads were nominated in this year’s Axis Awards for New Zealand advertising in the category of ‘Best Brand Experience & Activation’.
The yellow-and-white striped ads - telling us to wash hands and stay home, stay safe and so on - were also nominated in the Best Billboard category.
The campaign was widely regarded as money well spent when the curve was getting crushed and the elimination strategy seemed to be working last year.
UK-based design guru Alice Rawsthorn said the campaign was the best in the world.